Meltwater Debuts Social Media Monitoring Platform Buzz Engage

Social media monitoring company The Meltwater Group is debuting new product, called Buzz Engage today, which promises to be one of the more comprehensive social marketing tools for businesses. Leveraging the software of social CRM platform JitterJam and social media monitoring client BuzzGain (Meltwater acquired both companies in the past year), Buzz Engage goes beyond just social media monitoring, tracking and analytics for businesses. The product also provides brands with deep intelligence on anyone communicating on a given brand or topic over Twitter or Facebook by aggregating all of that person's social history and scoring them for sentiment, brand affinity clout etc.

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