Veenome, a startup that analyzes video content to improve ad targeting (as well as analytics and SEO), just announced that it has raised $600,000 in new funding. The company is also announcing a partnership with video ad network BrightRoll. Veenome CEO Kevin Lenane said this is part of a larger shift in strategy — the startup originally focused on providing its services to publishers, but is now trying to work with networks. Turns out that selling to publishers was a bigger challenge than expected (Lenane said many are "not as motivated by revenue as you might think"), while the new approach should give Veenome wider reach.Source: http://feedproxy.google.com/~r/Techcrunch/~3/8ZynbSt8aaQ/
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