As we wrote recently, many of the more interesting startups that have emerged over the past year are improving our lives in the real world better by using data, location and curation as their competitive weapons. Startups like Uber and Airbnb are bringing �industries online or mobile, creating a more seamless experience for consumers. A Chicago-based startup called Apparel Media Group (AMG) is aiming to disrupt the custom apparel printing industry by connecting brands and consumers. Imagine a community that needs athletic uniforms or t-shirts for a kids soccer team and a brand like Honda that wants to target soccer moms with their latest vehicle. AMG helps the team purchase Honda-branded apparel at a discount price and allows Honda to create a deeper connection with their target audience. Historically, local businesses have sponsored community or college teams, but Apparel Media gives national brands a way to target these specific communities at schools, colleges and in communities. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/SWu-fTOHWk4/
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