Vitrue Updates Social Media Management Platform For Brands With Deeper Analytics And More

Vitrue, a social media marketing company, is rolling out version 3.0 of its social media management platform for brands. New features include localization and enhanced analytics and metrics within one dashboard interface. As we've written in the past, Vitrue?s SaaS platform allows brands and marketing agencies to communicate with fans and consumers across Facebook, YouTube and Twitter accounts, location based services, and via mobile applications. The company's SRM (social relationship management) platform is being used by a number of high profile brands including Harley Davidson, Mentos, Dick?s Sporting Goods, Crocs, Eddie Bauer, Maybelline, Purina, McDonald?s, YouTube, Ford, AT&T, Disney and Best Buy.

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