Apple lowers iAd buy-in rate, increases revenue sharing

Apple has made a couple of adjustments to its iAd mobile advertising platform for iPhone, iPad and iPod touch, including significantly lowering the buy-in price to $100,000 -- down from $500,000, which was already down from $1,000,000 -- and to increasing developer revenue sharing to 70 percent -- up from 60 precent.

Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/AiKtIlGaZRk/story01.htm

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