Friday, May 31, 2013

With Over 12M Users, Hopes Its AdWords For Shopping Will Stick

Screen Shot 2013-05-31 at 12.29.11 PMHey kids, there's a new personalized shopping platform in town. Since it raised $1.7 million in angel funding, ads recommendation system ContextLogic has put its ads optimization technology to good use in a wishlist-making app called Wish. As its moniker belies, Wish allows you to view a feed of goods specifically tailored to you and add them to various lists on the platform -- like my list about Summer. Every time you add to a list or recommend an item, Wish's natural language processing and machine-learning tech learns that that's the type of thing you're interested in and then shows you more of it. Like what happened to me and blingy iPhone cases (below). Yes, I did add such a silly thing to my Wishlist.


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