Tuesday, June 11, 2013

Alienware shows off its all-new gaming notebook lineup at E3

If there’s one thing Dell has done right over the years, it’s been to let Alienware—the boutique gaming PC manufacturer Dell acquired in 2006—remain Alienware. Based on the new notebook lineup that Alienware unveiled tonight, that let-‘em-be strategy is still working.

As the annual gaming/marketing orgy known as the E3 Expo gets underway, the company announced three brand-new notebook models based on Intel’s fourth-generation Core processors. But Alienware General Manager Frank Azor dropped by PCWorld’s offices late last month to give us a hands-on sneak peek. The lineup has undergone a significant makeover while managing to remain unmistakably Alienware.

Each of the new Alienware notebooks features a backlit keyboard and trackpad.

"It’ s a big departure from 2009,” said Azor. “The new models are 60 percent metal, including a 100-percent aluminum A panel [lid] and a magnesium alloy chassis.” The reduction in plastic composites is a welcome departure, but the most significant visual cues come in the form of LED light pipes gracing the lid and the front and sides of the body, and the backlit trackpad.

Between those, the alien-head logo, and the backlit keyboard, each notebook has 10 distinct lighting zones that can be lit in any combination of colors from a palette of 20. Games that support the AlienFX utility can change these color combos in response to in-game events, such as taking damage, healing, or completing a mission or quest.

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Source: http://www.pcworld.com/article/2041302/alienware-shows-off-its-all-new-gaming-notebook-lineup-at-e3.html#tk.rss_all

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