After remaining quiet on the hardware front for years, Amazon.com's China business has finally brought the company's Kindle tablet and Kindle e-reader to the country.
On Friday, both the Kindle Fire HD and Kindle Paperwhite went on sale through the company's site in the country. The Kindle Fire HD starts at 1499 yuan (US$242) for the 16GB version model, while the Kindle Paperwhite is available for 849 yuan ($137)
The company brought the products to China after releasing localized versions of its Kindle software to the country in the prior months. In May, Amazon updated its mobile app store to include Chinese language support, and last December it launched its local Kindle e-book service.
Before the Kindle's official launch in China, local consumers in the country were already buying Kindle e-readers from overseas markets, said Mark Natkin, managing director for Beijing-based Marbridge Consulting.