Wednesday, June 5, 2013

AMD fires back at Intel's Haswell with its A-Series desktop processors

On Saturday, Intel fired a salvo of ”Haswell” microprocessors across AMD’s bow. Now, Intel’s chief rival has responded in kind, with five new desktop processors that combine midrange microprocessor power with AMD’s powerful graphics technology.

AMD’s A team is the A-series: the A10, A8, and A6 chips, aimed at Intel’s Core i3 and Core i5 microprocessors. Although AMD calls the chips its flagship offering, the A-series chips concede the high end of the market to Intel’s Core i7. On the other hand, they’re priced accordingly: AMD sells the low-end A6-6400K for $77, on up to the $149 A10-6800K.

Overall, AMD says Richland will yield 21 percent more graphics performance (using the 3DMark “Fire Strike” benchmark) versus the previous generation, dubbed “Trinity,” as well as 8 percent more performance using the more generic PCMark 7 benchmark. That’s because the Richland chips include Radeon HD 8000-quality graphics. All of the Richland APUs are part of what AMD calls its “Elite A-Series” platform, and will be built into PCs from Acer and Hewlett-Packard.

The “Trinity” parts won’t go way, at least immediately, according to Adam Kozak, a senior product marketing manager for AMD. Instead, they’ll simply slot in alongside Richland.

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