12 Things That Won’t Happen In Online Video in 2012

There are no shortages of “predictions” articles, here I look at a dozen things that won’t happen in the world of online video in 2012, even though they should. 1)    We Will Have Standards and Definitions (No, we won’t) By the end of 2011, the online video industry didn’t yet have a common definition and standard for a video view.  It also wasn’t sure if the click-through-rate or completion rate would become the ultimate yardstick for success.  A lot of experts are coming out and saying that 2012 will mark the year where we define these standards and agree on one.  Personally, I think that is wishful thinking, 2012 is the year where we admit that we have this problem, but it won’t matter, as online video advertising continues to grow despite a sea of confusion, smoke and mirrors

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