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Google is experimenting with its Google Adwords offerings, attempting to go beyond regular text ads with Google Email Subscription Ads, allowing companies to buy ads that automatically fill in a "Subscribe to newsletter (or whatever, I'm assuming)" slot with a given searcher's Google email address during a search.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/vP65TacNkhE/
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