Google's Penguin update lets you squeal on spammy websites

The latest version of Google's sophisticated anti-spam algorithm, dubbed Penguin 2.0, was announced yesterday in an official blog post from the company's well-known webspam czar, Mike Cutts. The 2.0 label was applied, according to Cutts, because the update is a major one -- it includes changes to the underlying algorithms used to evaluate whether a website is spammy or not, not just the dataset Google uses. About 2.3 percent of queries in U.S. English will be visibly affected by the changes.

Source: http://www.infoworld.com/d/security/googles-penguin-update-lets-you-squeal-spammy-websites-219336

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