Thursday, July 11, 2013

T-Mobile announces 'JUMP!' upgrade plan, new LTE markets and devices

T-Mobile 4G LTE

LTE now available in 116 metro areas; new upgrade policy offers new devices twice a year

T-Mobile CEO John Legere and crew are currently on stage in New York giving a presentation about their "Boldest moves yet", where they have just unveiled a new phone upgrade system, LTE markets and devices. First up is what T-Mobile calls "JUMP!" (yes, all caps), which is a new system to help users upgrade devices more often. For $10 per month per phone, customers can now get into a cycle of upgrading their device up to twice every 12 months with no strings attached.

Customers simply trade in their working T-Mobile phone, have their previous installments for that phone eliminated and can then purchase a new phone on an installment plan. This way, current T-Mobile customers will never pay more for their device than a new customer -- even if they aren't done paying off their current handset. That $10 monthly payment also includes what is usually known as "premium handset protection" or device insurance, protecting it against loss or theft.

Additionally, T-Mobile is announcing some seriously impressive numbers related to its LTE network expansion. The carrier has announced that it beat its initial expectations for LTE markets launched by mid-year, now covering 157 million people across 116 metro areas. These aren't just any markets either, they're some of the biggest markets in the U.S.: New York, Los Angeles, San Francisco, Chicago, Boston, Philadelphia, Dallas, Seattle, Atlanta, Miami and many others. T-Mobile still plans to hit 200 markets and cover 200 million people with LTE by the end of the year.

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