Monday, July 15, 2013
Red Hot Dating App Tinder Officially Arrives On Android, Begins Hooking Up With Big Media
The Digital Dating World has seen its fair share of companies come and go over the years, and few have been able to give the usual suspects, like eHarmony, Match.com and OkCupid, a run for their respective monies. However, since bursting onto the scene in October of last year, Tinder has been making a play at becoming the next digital dating giant by focusing on an area in which none of its predecessors have excelled: Mobile. Drawing on the same addictive formula behind Hot or Not, Tinder allows those in search of a date (or a little casual flirting) to swipe through Facebook-powered profiles of prospective matches, accepting or rejecting based on visual appeal. Sure, it's a bit superficial, but its game-ified approach to flirting is also more than a little addicting and has taken off among the SnapChat generation, beginning with college campuses.