Sunday, July 14, 2013

Why Pens Are Popular On Kickstarter And What It Means For Crowdfunders

colored-pensThis morning brought news of the RETRAKT pen hitting $72,000 on Kickstarter. RETRAKT is a nice-looking pen made of aluminum that looks a little bit like a part that fell off of a space ship. But $72,000 raised? For a pen? What gives?


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